By registering a trademark, you are essentially, communicating to the world that this certain mark is affiliated with your brand, product, or service. This communication is very important because it helps customers distinguish your product/service from competitors. For example, "Coca-Cola" is a "textual" trademark, meaning that the way the letters are written, connected, and even their color becomes a part of the mark or symbol. A customer purchasing a can of Coca-Cola, in any part of the world, knows that she is choosing Coca-Cola and not a different brand of soda pop as soon as she see's Coca-Cola's trademark.
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